Publication: Florida Public Relations Association (FPRA) White Paper

Guy Hagen has recently authored a White Paper for the Florida Public Relations Association (FPRA), which will be released to FPRA members during the first quarter of 2008. The White Paper is entitled "Social Media: New Analytics for a New Century", and provides an overview of the types of measurement information relevant to strategic public relations that can be obtained through social media sources. Abstract: Research has always been a hallmark of public relations. Analytical methodologies such as surveys, focus groups, individual depth interviews (IDIs), and secondary research are taught in every university public relations curriculum for their value in targeting PR activities, measuring public opinion, evaluating brands, and managing reputations. Traditional research methods have not been replaced, but the advent of social media and advances in research and computing technology are creating new tools and techniques that today's PR professionals cannot afford to ignore.

News: Seminole Way Cluster Research

Innovation Insight has been retained by Real Estate Research Consultants Inc. to conduct empirical economic cluster analysis in support of the Seminole Way development project. The goal of the project will be to identify competitive industry and technology clusters that support economic development, as a logical extension of the "Innovation Way" region connecting Orlando's Lake Nona region UCF, and Seminole County.

Technology Review Appointment

Guy Hagen has been recently appointed as a technology reviewer for both the University of Central Florida and the University of South Florida's Matching Grant Research Programs. Collectively, over three million dollars per year are allocated through these programs for university-industry research partnerships. As a reviewer, Mr. Hagen will assist in reviewing proposals and white papers for technical and commercial viability and their meritability for investment. Proposals are received from many technology and research disciplines including microelectronics, aerospace, information technology, medical technology and biotech, modeling and simulation, photonics, engineering, physics, and chemistry. Mr. Hagen's appointment was based upon his past experience managing a $13.3M Department of Defense / Department of Energy technology investment fund, and experience managing the USF Matching Grant Research Program fund from 1997 to 2002.

The "Buzz" drives stock value: Apple Computer Example

Investment Intelligence

Innovation Insight now offers special communications intelligence services for investment bankers, dealmakers, finance organizations, and private equity groups.

Due Diligence Audits

Comprehensively mine news sources, trade and technical journals, blogs and discussion forums for topics of potential risk and liability before investing in a new company.

Communication-based due diligence audits can provide critical background on companies prior to investment. These audits can be complementary to traditional financial and managerial due diligence efforts.

• Discover positive and negative information about key company founders, management, brands and technologies.
• Reveal important industry rumors, complaints and conversations before investing.
• Limit the number of “surprisesâ€� your firm will have to manage.
• Cast a wide net for insight and opinions about the prospective company and its brands.
• Mine up to 18 months of historical content from:
  • Over 60 million blogs and discussion boards
  • Technical and trade journals and other traditional media sources
  • Major and minor print newspapers and other news sources
  • Protect your organization’s reputation and investments.

Monitoring Stock-Impacting Events and Trends

• Build a warning system around consumer and activist discussion of key companies, competitors and brands that could affect stock values. Respond to potentially damaging press and public opinion with targeted public relations before harm can be done.
• The private sector is learning that bad press and negative posts can drive down a company's stock price, and that the right coverage in the right place can help a new product or IPO explode onto the market. We can track what is being said about a company in blogs, news articles, trade and industry journals and identify positive and negative trends before they affect a company's stock value.
• Tie marketing efforts and events to stock market activity. The following concept chart shows actual 2007 Apple Inc stock reactions to blog and consumer discussion levels regarding the iPhone.

Track Markets and Industries

Monitor industry “buzz�, sentiment and trends around specific sectors and brands to help time investment activities and road shows.

Please read our disclaimer regarding investment-related services.

Disclaimer

Innovation Insight is an organization that produces and sells information products and research services. Investors should review all available information on any company mentioned, which may include, but not be limited to, the company's annual report, quarterly report, press releases, as well as other regulatory filings.

Our products and services are intended solely for informative purposes and is not solicitation or an offer to buy or sell any security. Additionally, it is not intended to be a complete description of the securities, markets, or developments referred to in the material. Innovation Insight cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. Innovation Insight in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in our web site or newsletter. Innovation Insight accepts no liability whatsoever for any direct or consequential loss arising from any use of our products and services, web site, or other contents. The reader bears responsibility for his/her own investment research and decisions and should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing.

The information on this site is not intended to be, nor shall constitute, an offer to sell nor solicitation of any offer to buy any security. Innovation Insight is not registered as a securities broker-dealer or an investment adviser either with the U.S. Securities and Exchange Commission or with any state securities regulatory authority. Any featured company logos or other third party logos are service/trademarks of their respective owners. All other content copyright © 2007 Innovation Insight.

Communication Intelligence

We can provide real-time intelligence regarding the "buzz" around your company or client that spans the 33+ million blogs and traditional media such as newspapers, industry and trade journals. Through ongoing subscriptions or time-delimited project intelligence consulting, we offer best-practice solutions to help you measure and understand what is being said about your organization.

BRAND, COMPETITOR AND CONSUMER INSIGHT

The effectiveness of advertising and communications campaigns is measured in the loyalty and transformation of consumer opinion. Today, however, a single anonymous review or an informal facebook discussion can affect a purchasing decision and set impressions more than all the advertising in the world. We offer tools that can identify brand awareness, competitor strength and activity, opportunities and associations, and consumer opinion leaders to help your organization compete effectively.

• Competitor benchmarking and positioning
• Brand associations - positive and negative
• Industry trends and consumer preferences
• Opinion leaders - ambassadors and detractors
• Buzz levels and market awareness

OUTREACH INSIGHT

Marketing and public relations campaigns rely upon targeted and effective outreach to shape public opinion and awareness. Our tools can help identify the who, the what, and the where to strategically target communications activities for their maximum effect.

• Measuring the "buzz" - real-time tracking of the awareness level and changes in opinion and sentiment
• Quantifying value and effectiveness - estimating consistent return-on-investment for placements in terms of advertising dollar equivalents
• Identifying opinion leaders and influential blogs
• Measuring public engagement and discussion with your message
• Documenting viral activity and memes - concepts and associations with your organization that are tracking through public awareness
• Mapping the connections between social media and traditional media

CRISIS MANAGEMENT INSIGHT

Today, a single disgruntled blogger can turn even the largest company's reputation inside-out in a matter of days or weeks. A reputation crisis can reach critical levels before an organization can even become aware using traditional auditing practices. We can provide tools to monitor real-time public opinion to identify and counter reputation issues, before they become problems.

• Identify sources and strength of positive and negative sentiment
• Identify the journalists, opinion leaders, evangelists and detractors that are shaping the discussion
• Monitor trends and opinion in real-time
• Quantify the effectiveness of crisis remediation activities

Product Launch Insight

You only get to make one first impression, and the launch of any new product or service is sensitive to your market intelligence. Our technologies can help you maximize, monitor, craft and nurture your next launch campaign.

• Mining consumer and reviewer reactions
• Advertising message refinement - what are consumers responding to?
• Identifying ambassadors, detractors, and opinion leaders
• Measuring product buzz and marketplace mindshare
• Revealing market needs and niches

Social Capital Diagram

A sample spider chart used to strategically analyze social capital investment

Working Paper: Graph Theoretic Strategies Against Attacks on Free-Space Optical Networks

As Network-Centric Operations increasingly become the method by which the US expects to build tactical advantage in combat, the sophistication of attacks against tactical
networks is also likely to increase. Improving robustness and resilience against attacks designed to maximize damage to overall network structures can be addressed through the application of network analytic concepts. This paper demonstrates the “macro-level� implications
of targeted versus random attacks against networks, and provides a compromise strategy wherein individual nodes prioritize reconnections to maximize network-level resiliency
with minimum additional computational requirements to existing packet- and hardware-
level operations.

This paper also discusses the relevant graph theoretic/ network analytical concepts relevant to network resiliency, such as degree (the number of connections per node), dependency / betweenness (the reliance of communications on a small number of nodes), distance / pathlength (the number of intervening nodes required to connect nodes in the network), and path redundancy / walks (the number of shortest-distance alternate routes).

Empirical findings are presented based upon monte-carlo simulations of randomly generated networks, wherein different strategies of network attacks and network reconnection strategies are measured for their impacts on the integrity of the overall networks. The implications are significant primarily for self-adapting free-space optical military and satellite networks wherein network resilience is an important consideration.

Some findings include:

• Even random, distributed free-space networks have naturally occuring traffic zones and nodes that are sensitive to removal.
• Topology-targeting attacks against distributed networks can be over twice as damaging as random attacks.
• Targeted network attacks can isolate nodes, increase routing congestion, reduce routing options and increase relay distances.
• Targeted reconnections – based upon a node-level "stitching" strategy – can be significantly more effective at healing attacked networks than alternative methods.

Dowload: Graph Theoretic Strategies Against Attacks on Free-Space Optical Networks

Graph Theoretic Strategies Against Attacks on Free-Space Optical Networks

Report: Corporate Headquarters in Florida and the United States

Enterprise Florida Inc. and Innovation Insight have released their latest report regarding corporate headquarters in the United States. The report benchmarks US states for their competitiveness and ability to attract corporate headquarters, and examines trends and factors that influence where Fortune 500 companies chose to locate their headquarter facilities.

Headquarters are largely recognized as attractive economic development targets, and this report also examines the advantages, disadvantages, and other considerations regarding corporate headquarters from an economic development perspective.

The report focuses on Florida, and contributed to the official designation of "Corporate Headquarters" as a Florida "High-Impact" targeted sector. However, the report will be relevant to any company, economic development organization, or site selection consultant with interest in current corporate headquarters facility location.

Download 2006 Report: Corporate Headquarters in Florida and the United States

2006 Report: Corporate Headquarters in Florida and the United States

Press: National Defense Industry Association

Guy Hagen (President) was cited in the On The Go section of the January/February 2007 edition of the Maddux Business Report for his board activities with the Greater Tampa Bay chapter of the National Defense Industry Association.

Research: Florida High Tech Corridor R&D Impacts

Innovation Insight has been contracted by the Florida High Tech Corridor Council to document the "downstream" qualitative and economic impacts of the External Matching Grant program at the University of South Florida (USF) and the University of Central Florida (UCF). This is an interesting, Council-funded program that commits $1M each year to its partner universities to underwrite research partnerships with private sector Florida companies for product and process improvement -- essentially applied technology and engineering grants for economic development and intellectual property development. Innovation Insight, in partnership with the USF Center for Economic Development Research (CEDR) will be conducting surveys and focus groups of company partners, benchmarking 3-year growth rates of participating companies, and documenting other types of impacts on the faculty, graduate students and alumni, and the Corridor's economy. The project is projected to conclude by March, 2007.

Appointment: Tampa Bay National Defense Industry Association (NDIA) Board

In October, 2006 Guy Hagen was elected to the Tampa Bay chapter of the National Defense Industry Association's (NDIA) "Member at Large" board position. The responsibilities of the Member at Large include representing the interests of small defense and technology businesses.

Working Paper: Social Capital, or Choosing Your Friends Wisely

"Social capital" is becoming a buzzword in many sectors. This working paper compiles a number of presentations, instructional certification course material, and research that Innovation Insight has done regarding social capital. The paper introduces how the concept of social capital can be applied and measured to weave targeted networks that can be leveraged for a particular purpose, or used as a measurement and evaluation tool for companies and grantmaking organizations. The working paper is available in Adobe Acrobat PDF format here.

Social Capital: Choosing Your Friends Wisely

Working paper introducing the network nature of social capital, and how it can be applied to measure and build networks for individuals and organizations.

Research: Corporate Headquarters

Innovation Insight has been retained in 2006 by Enterprise Florida Inc. to assess Florida's competitiveness regarding corporate headquarters of all sizes. The research will include state benchmarking, a review of economic development incentives, statewide consensus building regarding recruitment and attraction strategies, and a formal application to have "headquarters" classified as a Florida "high-impact" designated industry sector. This will enable qualified headquarters projects for state incentive assistance. The work includes collaboration by the University of South Florida Center for Economic Development Research (CEDR), and is targeted for completion by October, 2006.

Structural Division: Permuting Network Structures to Explore Hidden Equivalence

Working paper in Adobe Acrobat PDF format

Partnership: Arrowstrike

Innovation Insight has formed a strategic collaboration with financial services research giant Dalbar to offer specialized market research services to Florida's banking, insurance, securities, and financial companies under the name "Arrowstrike". This collaboration delivers the perfect combination of flexibility, responsiveness, reputation and capacity for its services including:

• Surveys
• Focus Groups
• Consumer Confidence
• Service Quality
• Interviews
• Benchmarking
• Relationship Management
• Market Trends
• Organizational Network Analysis
• In-House Call Center Staff

• New product needs and testing
• Organizational analysis
• Regulations and compliance
• Leveraging the Latin America connection
• Sampling opportunities for community and internet banks
• Customer reactions to outsourcing and offshoring changes
• Winning Florida’s top producers
• Understanding the affluent Hispanic market
• Customer experiences with service, sales and call center staff
• Best technology practices
• Customer opinions and brand management
• NASD, SEC, and state regulator client level checks and broker / client malfeasance screening

For more information, visit the Arrowstrike.net web site or contact Innovation Insight directly.

About the Company

THE COMPANY

Innovation Insight is a Florida corporation founded in 2002. The company serves the government, private, and not-for-profit sectors and specializes in technology development and research consulting. Innovation Insight's focus is on the Florida market, although it regularly supports projects nationwide regarding network analysis and technology market research. Innovation Insight is one of the few full-time US providers of dedicated social network analysis consultation services. Innovation Insight is also one of the few companies in the Southeast that can provide the full range of outsourced qualitative to quantitative research services affordable to small organizations and companies.

Innovation Insight is committed toward staying at the leading edge of research technologies and providing results targeted to each clients' needs.

THE FOUNDER

Innovation Insight was founded by Guy Hagen, who has worked since 1995 in high-technology economic development and as a key strategist and analyst in Florida's High Tech Corridor Council, the Tampa Bay Partnership, and numerous central Florida economic development organizations and technology industry consortia. He has generated nationally recognized industry assessment, econometric impact, and cluster research publications, and has presented and published internationally for his activities in technology transfer and development.

Mr. Hagen has a Masters degree in Applied Anthropology focusing on urban research methods and network analysis, and has a background in computer science. He has been a member of the International Economic Development Council (IEDC), the Florida Economic Development Council (FEDC), the American Association for the Advancement of Science (AAAS), and the International Network for Social Network Analysis (INSNA). He is also a member of the Tampa Bay Technology Forum, and is a board member of Financial Florida and the Tampa Bay chapter of the National Defense Industry Association.

OUR PARTNERS

Innovation Insight is supported by an established network of top-caliber technology, industry, academic, and entrepreneurial consultants. Our collaborations with such organizations as the University of South Florida Center for Economic Development Research, the University of Central Florida Institute for Economic Competitiveness, the University of Tampa Center for Knowledge Management, the Forrester Institute, Dalbar, Frost and Sullivan and others allow our services to be flexible and scalable - while offering the mix of reputation, specialization, and capacity needed for each project.

OUR LOGO

Our logo, the Eye of Horus, is a 3000-year-old symbol that represents 'insight' and the ability to reveal hidden information.

CONTACT INFORMATION

Mail: 27810 Sky Lake Circle, Wesley Chapel FL 33544
Phone: 813.997.2111
Fax: 813.973.1392
Email: gh @ innovationinsight.com

Press: Metro Orlando Film and Entertainment Industry

Orlando Sentinal. July 15, 2005: "Digital media fills TV, movie void" Orlando Business Journal, July 18, 2005: "Area's film biz big but shifting, new study finds: Midsize firms fueling growth in revenue, jobs, research shows."

Press: Florida Financial Services Research

Corporate Real Estate Leader, July 2005: "Decentralizing the Nation's Financial Services Mission-Critical Functions", a case study of the Depository Trust and Clearing Corporation and the move of financial companies away from Manhattan after the 9/11 tragedy. St. Petersburg Times. January 17, 2005: "Recruiter to cast for big fish for Tampa", what does our research say about recent layoffs? Tampa Tribune, January 13, 2005: "JPMorgan To Cut 1,900 At Tampa Call Center", discussion of recent events regarding activity in this cluster Tampa Tribune, November 3, 2003: "Fishing for Big Business", an overview of research on Florida's financial services industry

Press: Research on Offshore Outsourcing

2004 Baseline Analysis of Offshoring in the Tampa Bay Region

• Tampa Bay Business Journal, November 8 2004: "Study shows Bay area startup companies outsource for IT"
• Tampa Tribune, October 26 2004: "Offshoring's Impact has been Mild on the Bay Area"
• St. Petersburg Times, October 26, 2004 "Outsourcing Barely Affects Bay Area"
• Tampa WTSP Channel 10, October 25 2004: "Offshoring: Bay Area Jobs Overseas is a Growing Trend"
• Tampa Bay Business Journal, October 25 2004: "Offshoring Study Shows Business Size is a Major Factor"
• Tampa Tribune, October 25 2004: "Study: Perception of Outsourcing Worse"
• St. Petersburg Times, October 25 2004:"USF Outsourcing Study" release
• Tampa Bay Business Journal, July 5, 2004: "USF Center Hires Local High-Tech Team to Study Outsourcing", announcing a collaborative research project to study Offshoring headed by Innovation Insight.
• Tampa Tribune, May 6, 2004 "USF to Study Export of Jobs And Its Effect On Bay Area", discussion of offshoring trends regarding financial services.

Press: Discussion of the Florida Scripps Research Facility

Tampa Bay Business Journal, November 7, 2003: "Cooking up Collaboration", a discussion of the implications of the Florida Scripps facility on central Florida biotech (click here for a direct link to the Business Journal)

Press: Modeling and Simulation Research

Orlando Sentinal, October 23, 2003: "Gazing at the Big Picture", a report on Florida's Modeling, Simulation and Training industry

Press: Speed Networking - tailored networking events for risk capital

Tampa Bay Review. July 18, 2003: "Speed Dating for Dollars", our second speed networking event Tampa Tribune, July 10, 2003: "Fla. Biotech Sector Courts Venture Capital", our second speed networking event St Petersburg Times, July 10, 2003: "Fast Pitch for Big Bucks", our second speed networking event, this time for medical technology entrepreneurs and investors

Clients

Agere
American Chambers of Commerce Research Association (ACCRA)
Annie E. Casey Foundation
Barr Foundation
Canadian Consulate General
Citibank
Concurrent Technologies
Cybrix Group
Dolphin Capital Management
Enterprise Florida Inc.
Financial Florida
Florida Digital Media Alliance
Florida Board of Governors
Florida High Tech Corridor Council
Florida Photonics Cluster
Florida Taxwatch
Foley and Lardner
Franklin Templeton
Hillsborough County, Florida
Jacksonville Chamber of Commerce
JP Morgan Chase
Marguerite Casey Foundation
Metro Orlando Economic Development Commission
Metro Orlando Film and Entertainment Commission
Miami-Dade Beacon Council
National Center for Simulation
OMG Center for Collaborative Learning
Pinellas County Economic Development (Florida)
Raymond James Financial
St. Petersburg College
Real Estate Research Consultants Inc.
Tampa Bay Partnership
Tampa International Technology Center
Trade Masters
University of Central Florida Economic Development
Tucker/Hall
University of South Florida Center for Economic Development Research
University of South Florida Dept. of Community and Family Health
University of South Florida Globalization Research Center / Kiran C. Patel Center for Globaln Solutions
University of South Florida Health Sciences Office of Research
University of South Florida Lawton and Rhea Chiles Center
Arthur M. Blank Family Foundation
William K. Kellogg Foundation

Research Services

We specialize in providing comprehensive, flexible, outsourced research and public relations intelligence. We support all sizes of research projects from quick and small to nationwide, with a special emphasis on technology industries and client-focused results.

RESEARCH INTEGRATION

How to effectively combine online research with traditional research methods like surveys and focus groups, and how to design effective research plans for difficult tasks.

PUBLIC RELATIONS ANALYTICS

Mining blogs, the Internet, newsprint and industry journals to identify opinion leaders, public opinion and sentiment, brand value and "buzz". "Real time" trends, numerics, and strategic information to support product launches, crisis management, brand analysis, shareholder management, and communications campaigns.

MARKET RESEARCH SERVICES

Competitor benchmarking, demographics, market profiling, surveys and focus groups, business plan and market plan due diligence.

QUANTITATIVE RESEARCH METHODS

Number crunching and knowledge discovery: Exploratory data analysis, data mining and knowledge discovery techniques, advanced statistical analysis.

QUALITATIVE RESEARCH METHODS

The science of people and groups: Focus groups, structured and semistructured interview research, consensus building, roundtable and meeting facilitation, structured participant observation (events and groups) and ethnographic techniques, case studies.

SURVEY RESEARCH AND SYSTEMS

Extracting insight: Internet and email surveys, custom survey systems, OLAP (online application) custom data collection systems, traditional (mail / phone) surveys, text data and qualitative survey analysis.

INDUSTRY AND ECONOMIC INTELLIGENCE

Regional and national competitiveness and benchmarking: Targeting regional competitiveness and market statistics, empirical (statistical) cluster identification, ethnographic cluster research, industry linkage (input-output) analysis, target industry initiatives, top-to-bottom cluster and “ecosystem� mapping, cluster-based strategic planning. Network capital, innovation (patents, citations and research activity), and emerging communities of knowledge, technology and expertise.

ADVISORY SERVICES

Helping clients forecast information needs, identify tools, and build state-of-the-art internal research capacity.

Network Intelligence

There is a science and math governing the structure of organizational, business, financial, and interpersonal networks. We specialize in using the tools of combinatrics, matrix algebra, and graph theory to quantify, diagram, analyze and quantify relationships, networks, communities, organizations and their structures.

NETWORK CAPITAL

Physical capital signifies value captured in physical goods and objects, including equipment, structures, and products. Human capital generally refers to value stored in individuals - usually in terms of knowledge skills, and experience. Network capital or social capital refers to measuring how networks and relationships can be leveraged for a purpose. Network capital research is a powerful tool for:

• Identifying where networking resources should be allocated to meet strategic goals
• Measuring where contacts are invested compared to where they should be
• Building strategies to better utilize internal or shared resources

NETWORK ANALYSIS

Not all networks are equal; the relationships of one individual can be well-connected, diverse and far-reaching, while for another few and overlapping. Individual networks tie together to create organizational and community network structures.

Network analysis can be used to quantify communication, exchange, and relationships in any group, organization or community. It can identify leaders and influencers, gatekeepers and weavers, and individuals who are bridges to other networks or marginal to the group. It can identify groups within the network, and be used to make strategic observations about those groups. Network analysis is becoming a very widely recognized tool for such applications as:

• Identifying “high valueâ€� individuals in an organization - whom can you least afford to lose?
• Documenting a company’s “hidden organization chartâ€�
• Screening databases for hidden connections among individuals
• Identifying opinion leaders and influencers in markets
• Documenting change within a community or organization